Marketing courses

The guiding principle behind our training is one of: “I hear and I forget, I do and I understand” so we aim to make or courses participative, practical and enjoyable and ask our participants to rate us on these criteria.

Our courses are both public and in-company. The most popular format is the one day course but two of our courses are available in three day formats providing participants with the skills and the knowledge to immediately put the learning into practice.

“A very enlightening day – great involvement by all and a
very worthy input by the tutor at the right level.”

MAL_Training_Directory_2012

MARKETING your BUSINESS – an integrated suite of training courses

— ONE DAY COURSES —

Every Business is a Growth Business

High on the political agenda at the moment and a concern of every business is how to generate growth in a flat economy with constraints on resources. This one day course, aimed at smaller businesses, covers the complete range of strategies available to grow the business and includes both productivity and volume strategies. The core is, as ever, marketing but the emphasis is on growth and embraces both profit growth and sales growth. In addition to the usual course notes participants are provided with a ‘Route Card for Business Growth’ which they can use to apply the principles to their own business and ’25 Business Growth Strategies’ which show how the principles have been applied in real life. Click the link for more details about the Growing your Business

Marketing your Business

A stripped down version of our three day course held both in-company and as a public course and lasting either one or five modules of 2.5 hours. It is exciting when the course is used to help the business produce a real life marketing plan using the training modules to guide its preparation.Marketing your Business

Promoting your Business

Small businesses struggle with the sheer number of different promotional routes available to them and are disappointed when an investment in promotion does not produce the desired result. The accusing finger usually points at targeting, creativity and the message and this course addresses all three issues. Get these right and the investment will not be wasted, get it wrong and you join the ranks of those who know that half their spend on advertising is wasted but don’t know what to do about it. Promoting your Business

Selling your Business

For many small businesses face-to-face selling is a huge challenge. It can go against the grain and even be considered demeaning. And yet without a sale you haven’t got a business. One of the aims of this course is to demystify the face-to-face element of selling. It looks at all aspects of the sales conversation using a common sense approach as well as dealing with some of the fundamental techniques such as body language, closing, handling objections and some basic negotiating techniques.Selling your Business

Zero Cost Marketing

The costs of marketing a business are constantly rising but it is important to keep these in check whilst keeping on top of the task. Many business people would be surprised to learn that most marketing tasks can be undertaken using free or at least low cost resources and even resources that you have already paid for without realising their full potential. This course points you towards resources which are both proven and give the maximum pay off to the smaller business. Zero Cost Marketing

— THREE DAY COURSES —

5-STEP Marketing Program

This is our flagship course aimed at helping the smaller business with its marketing. We have just completed a series of Capacity Building courses in Croatia training the equivalent of Business Link to help businesses in that country prepare for accession to the EU. The focus on smaller businesses means that it steers away from expensive or impractical techniques in favour of more hands-on interventions. The program for the course covers: the marketing audit, marketing objectives, marketing strategy, marketing tactics and concludes with participants producing a marketing plan. Click the link for more details about this course. 5-Step Marketing Programme

Business Growth Programme

In development. Please email for details.

Modules for 5-STEP and Business Growth Programme

There is flexibility within the longer format courses to vary the content depending on the needs of participants. All the modules below are designed to be of 1.5 hours duration although the Digital Marketing module may well be extended depending on the need to include SEM, SEO, Analytics and Social Marketing.

Some of the more well known organisations we have trained for or trained in:

Public courses for:

Advanced Manufacturing Centre, Association of Accounting Technicians, Business Link, Chambers of Commerce, Chartered Institute of Marketing, Essex Business Centre, European Union, Manufacturing Advisory Service, Princes Trust, Professional Training Centre.

In-company courses:

Alusuisse Thermoplastics, Avery Labels, Basildon District Council, Beechams, Budget Rent a Car, CEGB, Communication Improvements, EFD Software, Equity & Law, Essex County Council, BIS Foresight Project, Hewlett Packard, IBM, ICI Imagedata, Lloyds Bank, Lloyds IBD, Michael Peters, Peterborough Software, Provident Mutual, Regency Security, Shell, Showboat, Siemens, Sun Microsystems, Timeplex, Todd Research, Wallace Smith, Warner Lambert, Woods Air Movement.