Healthcare marketing campaigns are being continually shaped by new digital technology. We have summarised 10 steps to help you run a successful healthcare campaign. For any channel or area of healthcare, it’s about engaging people and achieving realistic outcomes. It’s all about the planning. 10 steps to achieve a successful healthcare marketing campaign 1. Set objectives – produce
Healthcare marketing campaigns – top 10 steps Read More »
SEO is unquestionably an expensive and time consuming business, but the way to by-pass both of these is to optimise your site for long tail key phrases. This will almost guarantee top listings in a short amount of time and through on-page optimisation and a little amount of off-page costs will be extremely low. The
Long Tail Search Engine Optimisation Read More »
If your site has any e-commerce functions, dynamic content management systems or user-specific presentation, you will be familiar with dynamic content. Dynamic content was once an issue that many SEO companies were reluctant to touch. These days, things are better, but dynamic sites still need to watch their step. There are some aspects of dynamic
Dynamic content rules | David Rendel Marketing Blogs Read More »
In this day and age, almost every business has a website. Many companies think that having a website is instant exposure, in fact, it is very difficult for a website to even get noticed unless they employ an online marketing tool that gives it such a platform. The ideal internet advertising aid that can really
Does your business need SEO help? | David Rendel Marketing Blogs Read More »
There has been a lot of thought and detail gone into the blogs recently, specifically around errors which can be fixed on your website quickly and easily. However, Which of these have the biggest impact on your websites essential search engine Rankings? Today I will prioritise the 3 biggest mistakes we have found around the
The 3 Biggest SEO Mistakes Read More »
What terms are your competitors using? This may seem obvious, but there are twofold considerations when looking at competitors’ targeted terms in their content. You can either choose to follow suit or buck the trend. If you follow suit, this may work out; competitors may well know what customers are looking for, and that
Top Tips For Targeting Terms On Your Website | David Rendel Marketing Blogs Read More »
Congratulations, you have decided to install a WordPress blog onto your site. Now you can let people know about yourself and your company, information about your products and services, and any promotions or competitions you may be running. You don’t need to post seven times a day, but one post a week is a little
WordPress Snippets on the Homepage Read More »
Sometimes, the technologies you use to build your website can severely damage your chances of a high ranking. When this happens, it’s usually a surprise. After all, you don’t expect the very material your site is made of to be the central cause of a diving PageRank. One of the design technologies that has long
Three Tips for Frames and SEO Read More »
When the average site owner thinks of tags, the first thing to come to mind will probably be SEO. The modification of tags is one of the most commonly known SEO techniques, possibly because it has been in the SEO arsenal for so long. This leads to a view of tags as technical, complicated features
Selling Effectively With Title Tags Read More »
The importance of social content has been significant to search engines for a considerable amount of time. Agreements between sites such as Google and Twitter have taken place and the search engines have been furiously developing appropriate technology to enable them to incorporate results of this nature into their listings. Google now has Google Social
Is Your Company Ready For Google Social Search? | David Rendel Marketing Blogs Read More »