Healthcare marketing campaigns are being continually shaped by new digital technology. We have summarised 10 steps to help you run a successful healthcare campaign. For any channel or area of healthcare, it’s about engaging people and achieving realistic outcomes. It’s all about the planning. 10 steps to achieve a successful healthcare marketing campaign 1. Set objectives – produce
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SEO is unquestionably an expensive and time consuming business, but the way to by-pass both of these is to optimise your site for long tail key phrases. This will almost guarantee top listings in a short amount of time and through on-page optimisation and a little amount of off-page costs will be extremely low. The
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The importance of social content has been significant to search engines for a considerable amount of time. Agreements between sites such as Google and Twitter have taken place and the search engines have been furiously developing appropriate technology to enable them to incorporate results of this nature into their listings. Google now has Google Social
Is Your Company Ready For Google Social Search? | David Rendel Marketing Blogs Read More »
When running a search engine optimisation, there is a great amount of work to do and continuous effort is required. Even when working with SEO consultants, it is still vital that you contribute to your SEO campaign in any way you can. There are three simple things you can do each day when you wake
Things You Can Do For Your SEO Campaign As Soon As You Wake Up Read More »
Having a sitemap is not crucial for every single website on the World Wide Web. In general though, it is a good idea to have one. Many of the smaller websites do not really need an SEO sitemap. All they have to do is make sure that every one of the web pages is linked.
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SEO content plays a vital role in helping a business owner to communicate with their target audience and can be beneficial in many ways. There are three things in particular successful SEO content must do. Achieving high rankings in search results is a significant aim of many businesses running an SEO campaign and is something
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A smart business needs to know what is going on around it. Doing things like reading industry publications and sections of the newspaper helps you to keep tabs on the industry, on its customers, and on global finances. When half of your world is electronic, you need to find ways of keeping in touch with
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Comments sections can be a wonderful addition to the SEO of your site. Not only do they provide a supply of constant content to your pages, they build a sense of community and attract more readers. Opening up comments on your pages is a big decision, but the work doesn’t end there. You need to
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As someone who admittedly isn’t the most business-savvy person in the world, Inbound Marketing does sound dangerously like corporate jargon, but it really is quite a simple concept. It is the practice of reaching out to potential businesses, doctors, top dentists or market leaders through a number of methods, including producing high-quality copy. This is the opposite
Optimising Businesses Online Using Twitter | David Rendel Marketing Blogs Read More »
When running a search engine optimisation campaign and attempting to obtain a top ranking in the search results, you must be prepared for traffic arriving on all of your web pages. First impressions can make a big difference for those carrying out a search online. Searchers are known to skim landing pages and to decide
Is Every Page Of Your Website A Good Landing Page? | David Rendel Marketing Blogs Read More »