There has been a lot of thought and detail gone into the blogs recently, specifically around errors which can be fixed on your website quickly and easily. However, Which of these have the biggest impact on your websites essential search engine Rankings? Today I will prioritise the 3 biggest mistakes we have found around the
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What terms are your competitors using? This may seem obvious, but there are twofold considerations when looking at competitors’ targeted terms in their content. You can either choose to follow suit or buck the trend. If you follow suit, this may work out; competitors may well know what customers are looking for, and that
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Sometimes, the technologies you use to build your website can severely damage your chances of a high ranking. When this happens, it’s usually a surprise. After all, you don’t expect the very material your site is made of to be the central cause of a diving PageRank. One of the design technologies that has long
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When the average site owner thinks of tags, the first thing to come to mind will probably be SEO. The modification of tags is one of the most commonly known SEO techniques, possibly because it has been in the SEO arsenal for so long. This leads to a view of tags as technical, complicated features
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The importance of social content has been significant to search engines for a considerable amount of time. Agreements between sites such as Google and Twitter have taken place and the search engines have been furiously developing appropriate technology to enable them to incorporate results of this nature into their listings. Google now has Google Social
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When it comes to directing traffic to your website, it is a relatively easy task. However, it is well worth noting that not all traffic is the right traffic. Now, it does not matter if you have 1000 hits on your website in a day if only ten percent of that traffic is the right
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on 24 October 2024 Viral campaigns became the next big thing recently, and for good reason. The companies that stumbled into viral campaigns early on experienced huge outcomes for relatively little effort. The companies that later designed viral campaigns had to expend a little more effort, but the potential outcome of a successful viral campaign
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The economic downturn has made companies very careful about how they distribute their budgets, even with marketing. As the return on each marketing dollar becomes even more important, companies have had to deeply consider value for money. The general public is becoming more and more cynical about traditional marketing techniques, meaning that the value of
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In search engine optimisation, cloaking is essentially the process by which the search engines will be shown a different version of content to the end user. So, you might click a link thinking you are about to visit a website that offers an illuminating and scholarly reflection on the early works of Fyodor Dostoevsky, only to
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Good word of mouth promotion has always been valuable to business. When businesses move onto the net, it’s understandable that this form of marketing can be forgotten. However, there are many ways in which word of mouth travels on the net, and your business should take advantage. The main form of word of mouth that
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