The days of just Facebook and Twitter are long gone with the likes of Google+ and Pinterest both emerging to become a force to be reckoned with.
Every news article claims something different with X having more followers Y, Y growing faster than X. Z being trendier than X and Y. With this in mind I decided to take a look at the cold hard facts.
845 million monthly active
483 million daily active users
This equates to Approximately 1 in every 13 on EARTH logging in each day
The average user spends over 700mins per month on facebook
48% of 18-34 check facebook as soon as they wake up
More than 350 million users access facebook on their mobile
Every 20 minutes on facebook 1\’000\’000 links are shared
Fan pages have created over 5.3 billion fans
Over 465 Million accounts
Over 23 million UK users
175 million tweets every day, 16,000 tweets-per-second
1 million accounts added to twitter every day
11 twitter accounts are created every second
Projected Advertising revenue in 2012 = $259 million
Projected Advertising revenue by 2025 = $540 million
10 tweets per second mention Starbucks.
5 years ago Twitter was just an idea with only 3 people working on it.
Google+
90 million users
In Dec 2011 there were 62 million users
In Dec 2012 there is expected to be 400 million users
625\’000 new members a day
Google +1 is used more than 5 billion times a day
Over 10 million members
A million visits every day
Daily users have increased by more than 145% since the start of 2012
Pinterest is generating more referral traffic to websites than Youtube, Google+ and LinkedIn combined
Pinterest hit 10 million U.S. monthly unique visitors faster than any independent site in History
Mark Zuckerberg is on Pinterest
Facebook originally established itself as THE social media website and has stood the test of time (remember Myspace?). However times are changing. Twitter is now more popular than ever and isn\’t going anywhere whilst Google+ and Pinterest are growing at an astonishing rate.
The truth is users aren\’t just using one social media website, there embracing them all. Each has its own unique selling point. Twitter broke the news of Whitney Houston\’s death 27 minutes before the press. Pinterest users are sharing their favourite collected items with the world. Facebook users are liking statuses, creating party events and sharing photos whilst Google+ users have got a hangout for every social group.
No single social media site will land on top. User\’s will continue Like, Tweet, Pin, +1, share, post and comment.
This blog was written over 6 months ago and Internet Marketing and SEO is an always changing industry which means the information within this blog may be out of date. Use caution when using any methods or suggestions within it.
